London Application

BGC Charity Day will take place on Monday 11 September 2023, London Applications must be submitted by Friday 30th June 2023.

  • Ben Shephard Ben Shephard

    Sadie Frost Sam Allardyce Sadie Frost & Rio Ferdinand & Laura Whitmore Davina McCall & Amanda Holden Gabby Logan Holly Willoughby & Keith Lemon Damian Lewis

On Monday 11 September 2023 BGC Group will hold its 19th Annual Charity Day to commemorate the colleagues lost in the World Trade Centre attacks.

Since 2004, we have supported hundreds of charities and we are proud to have raised over $200 million globally. Our Charity Day each year is a much anticipated event for all employees and partners of BGC. We again hope to build on the success of previous years and continue to make a real difference to many people’s lives on a day that pays respect to those we have lost.

We would be delighted for you to apply to be one of our 2023 charities, but before you do so please take some time to look at our Charity Day website where previous year’s videos and photos are displayed (links below).

BGC Charity Day has evolved into an exciting, uplifting day! Celebrity attendance is extremely helpful as it substantially adds to the spirit of the day and ultimately drives the business. High profile personalities can raise significant sums by trading with our clients, raising millions of dollars for our charities around the world.

In these difficult times, we are staying true to our mission, whether it is creating community and rebuilding our lives after 9/11; or the aid we rendered after emergencies and natural disasters; or with the COVID-19 pandemic, we rely on the strength, commitment, and generosity of those around us to be able to continue our important mission.
Your application should be completed and returned to us by Friday 30th June, 2023.


Monday 11 September
BGC Charity Day 2022 Ambassadors Included:
  • Laura Whitmore
    Ben Shephard
    Sadie Frost
    Sam Allardyce
    Gabby Logan
    Keith Lemon
    Holly Willoughby
    Di Dougherty
    Davina McCall
    Amanda Holden
    Damian Lewis
  • Tom Davis (King Gary)
    Sir Trevor Brooking
    Rio Ferdinand
    Will Greenwood
    Georgia Elwiss
    Carlton Cole
    Dan Magness
    Johnny Fisher
    Ebanie Bridges
    Ledley King
    Clare Smyth


  • Who is BGC Group?

    BGC Group is a pioneering global brokerage company serving the financial services and real estate markets delivering world-class products to our diverse customer base on a daily basis. Our Financial Services business provides a full range of trade execution and broker-dealer services.

    What is Charity Day?

    Charity Day is held every year on 11 September, or the closest working day to it, in memory of the 658 colleagues lost in the World Trade Centre attacks in 2001. It is a day on which we commemorate those no longer with us by raising funds for charitable works worldwide.

    How do we raise money?

    All BGC revenues worldwide on Charity Day, together with those of our sister companies GFI, Aurel, RP Martin and Sunrise Brokers are donated to selected charities, as are all broker commissions for the day.

    How does the day work in the UK?

    Usually, the UK Charity Day takes place at the BGC and GFI London offices with celebrity ambassadors visiting the trading floors throughout the day and meeting the 1000 brokers working there. Celebrity ambassadors that attend on behalf of the charities are invited to take part in trades by speaking to clients over the phone.
  • What is expected of the celebrity ambassadors?

    We request that each celebrity ambassador:
    - spends 1-2 hours with us
    - speaks on the phone with clients and takes part in trades (guided every step of the way by our brokers)
    - takes part in interviews with selected media present on the day (if they are happy to do so)
    - takes part in internal interviews (please see our Charity Day videos for examples)
    - uses their own social media platforms to promote the Charity they are supporting as well as the BGC Charity Day in the run up to and on the day itself by tweeting, re-tweeting, following and sharing etc.

    What about the non-celebrity attendees?

    The BGC Charity Day is a fun day. In addition to your celebrity representatives you are welcome to bring along a small group (of no more than three people) from your charity. We also encourage charities with young beneficiaries to invite 2-3 families to join us for an action packed day. We request each charity to attend on the day for approximately 2-3 hours.

    How are the donations calculated?

    The Charity Day donations are allocated by BGC’s senior management. Many factors are taken into account from the annual revenue of the charity to the way in which the charity and their celebrity ambassadors engage with the day. It is BGC’s aim to distribute the Charity Day donations within 12 months of each Charity Day by way of either cash or stock transfer.



Please feel free to include any additional (brief) notes to support this information
Please send any additional information you would like to include alongside your application to the Charity Day team at, which should be no longer than 2 to 3 pages.